"I believe boomers (born 1946-1964) - especially women - will continue to be the most powerful consumers in the U.S. for the next one to two decades. We make the majority of buying decisions for up to four generations - our parents, ourselves, our kids and grandkids. We spend $2 trillion worth of goods and services per year. That's 2.5 times as much as younger consumers spend on a per capita basis."

Cathy Hamilton is an award-winning multimedia journalist (TV/print/web) and marketing veteran specializing in baby boomers - a.k.a. the "silver tsunami"- retirement and aging issues.


In 2006, Cathy conceived and developed BoomerGirl.com, one of the first online communities for boomer-aged women, for the Lawrence Journal-World in Lawrence, Kansas. The site earned the top 2007 EPpy Award (Editor & Publisher/MediaWeek) for Best Newspaper-Affiliated Web Site with fewer than one million visitors per month. 


Cathy's weekly humor column, BoomerGirl Diary, earned several awards including "Best Column" from the Kansas Press Association and Suburban Newspapers of America.


In the late 90s, she enjoyed her fifteen minutes of fame as the creator of Boyfriend in-a-Box, a novelty gift product that landed her on the Today show, in People magazine and as Cathy Hamilton #3 on the "To Tell the Truth" show. 


Cathy has authored sixteen books (Andrews McMeel Publishing) including the bestselling "Momisms" and "Dadisms."

From 2011 to 2013, she was executive director of Downtown Lawrence, Inc., a trade association for 150+ businesses. 

From 2014 to 2018, she served as executive editor and provided marketing support for Fit-To-Retire in Overland Park, Kansas. 

She is currently the Legacy Giving Coordinator at The Lawrence Public Library where she also teaches classes on writing your life story. 


​Recently, Cathy co-wrote a play, Brushes: A Comedy of Hairs, which received staged readings in Kansas City, New York and Los Angeles. The world premiere was March 30, 2019 at The Whitefire Theatre in LA.

Contact Cathy at cathyhamiltoncreative@gmail.com


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